Press Release

Feb 15th 2014

Perfectly Posh Will Donate up to $1,000,000 in retail value to help Domestic Violence Victims. 

In partnership with The Fight Against Domestic Violence and The Alison Show, Perfectly Posh will donate up to $1,000,000 in retail value to help support victims of domestic violence.

Salt Lake City, Utah—October is National Domestic Violence Awareness Month, bringing much needed attention and support to victims across the country. On average, over 20 million women and men are physically abused by a partner per year in the United States; 99% of these domestic violence cases also include financial abuse leaving women, men, and children in very dangerous circumstances.

In an effort to support hundreds of shelters, Perfectly Posh and their charitable arm, the You Deserve It Foundation, are partnering with Alison Faulkner of The Alison Show and The Fight Against Domestic Violence (FADV) to raise funds and awareness. Perfectly Posh plans to donate up to $1,000,000 in retail value of pampering products and raise funds for essential supplies for 200 shelters throughout the US. In addition, they’re launching a comprehensive campaign to educate and increase awareness about domestic violence. These combined efforts are known as the DiVA Project.

“Domestic violence impacts all of us. If we have not experienced it ourselves, we know someone who has. It’s why we put the “i” in DiVA; during Domestic Violence Awareness Month we all need to see ourselves as part of the solution. Because of our connection with FADV, the dynamic Alison Faulkner, and our friends at Perfectly Posh, we are primed to make a real impact this October with the DiVA Project. We are proud to contribute energy, people, time, and resources, and we hope we can inspire the millions in our reach to be aware, sponsor a kit, and share a video with #icanhelpDiVA.”

—Ann Dalton, Founder and CEO of Perfectly Posh

The DiVA project will launch on October 1, 2018 in the Chicago area. The goals of this collective campaign are: to raise funds for much-needed essential items like clean sheets, diapers, and more, to donate uplifting pampering products that help provide inspiration, to spread more awareness about the issues victims of domestic violence face, and to share resources and hope with those who need it most.

Perfectly Posh plans to donate up to 20,000 tote bags to 200 shelters throughout the US full of up to $1,000,000 in retail value of pampering products. Each bag will also include inspiring notes from sponsors that provide uplifting messages of strength, confidence, and love.

For more information about the DiVA Project, sponsored by Perfectly Posh and the You Deserve It Foundation, visit or contact
Brett Muramoto,